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There is no standard
for a training agreement in a business buy/sell contract. The
duration and particulars covering this service provided to buyer
by seller are as varied as the individual circumstances of each
partys situation. But as the purpose of the training program
is to make sure the buyer is successful in the business--which
is in the interests of both sides to the deal--the program should
be designed to serve this end.
Many training pacts are
based on the assumption that the buyers need for information
and advice will be most critical right after the company changes
hands. That need will most likely decline after a few weeks,
as the buyer learns the business operating procedures and gets
to know the employees, key vendors and major customers. Following
this principal, training agreements usually call for the seller
to spend time a few hours every week--maybe every day at first--with
the buyer, until much of the basic information about running
the business has been passed along. This initial period might
require the seller to be on premises for a while.
A typical program will
specify a period for the buyer to receive the most concentrated
part of the training to start. That might be defined as a few
days or several weeks, depending on the complexity of the business
and the experience of the buyer.
The training period or
periods that follow, calling for less seller involvement, should
also be defined as to length and means of communication. The
seller might, for example, be required to provide a second
phase of training for a period of, for example, six weeks.
Typically, the agreement will call for this part to be handled
in phone or email conversations and there often is a limitation
of, say two or three hours per week. The appropriate subjects
for these interactions have to do with problems the buyer is
encountering that were not discussed during the initial training
period.
If the buyer wants the
seller available to answer questions for up to six months or
more after close, and if the seller is in accord with this, the
fact should be spelled out in the training agreement.
IF THERE ARE PROBLEMS
While most sellers will
object to being called on by the buyer to answer questions and
to help solve problems after completion of the training program,
the smart seller usually will cooperate with the request, at
least for a few weeks. It may be annoying for a seller to continue
getting calls, but it is easier and less costly than responding
to a formal accusation--perhaps in the form of a lawsuit--claiming
that the seller has not provided the buyer with the information
and advice needed to be successful in the business. And the seller
can always consult an attorney, if the buyers need continues
well beyond the contractual period.
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